Privacy policy

Last updated: 24 September 2026

This Privacy Policy explains how Pet Active, operated by J&A Digital ("we", "us", or "our"), collects, uses, and protects your personal information when you visit petactive.shop (the "Website"), place an order, or otherwise interact with us (together, the "Services").

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the EU General Data Protection Regulation (GDPR).

Please read this Privacy Policy carefully.

Updates to This Policy

We may revise this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or operational needs. Any updates will be published on this page and the "Last updated" date will be adjusted accordingly.

Who Is Responsible for Your Data

The data controller is J&A Digital, De Vroomedijk 38, 2497 VJ, Den Haag, Netherlands. You can reach us at info@petactive.shop for any question about how we handle your personal data.

What Information We Collect

Information You Provide

  • Your name, email address, phone number, and delivery address
  • Billing and payment-related information (handled securely by our payment providers)
  • Order and transaction details
  • Messages sent to our customer support team

Information Collected Automatically

  • IP address
  • Device and browser details
  • Pages visited and interaction data
  • Cookie and tracking information

Information from Third Parties

We may receive limited information from trusted partners such as payment processors, shipping and logistics providers, and analytics or marketing platforms. These parties only receive the data necessary to perform their services.

How We Use Your Information and Our Legal Basis

  • To process and fulfil your orders — necessary to perform our contract with you.
  • To provide customer service and communicate about purchases, returns or support requests — necessary to perform our contract with you.
  • To send marketing communications — based on your consent, which you can withdraw at any time.
  • To improve our Website and prevent fraud — based on our legitimate interests in running a secure and functioning business.
  • To meet legal, tax and accounting obligations — necessary to comply with the law.

Cookies

We use cookies and similar technologies to enable core website functions, analyse performance, and improve user experience. Non-essential cookies are only placed with your consent, which you can change at any time through the cookie settings on our Website or through your browser. Disabling cookies may affect certain features.

Sharing of Information

We may share personal data only when necessary with:

  • Service providers supporting our operations
  • Payment and delivery partners
  • Analytics and marketing providers
  • Legal or regulatory authorities when required by law

We do not sell your personal data to third parties.

Your Privacy Rights

Under the UK GDPR and the GDPR you have the right to:

  • Access the personal data we hold about you
  • Have inaccurate data corrected
  • Request deletion of your data
  • Object to or restrict certain processing
  • Receive your data in a portable format
  • Withdraw consent at any time, where processing is based on consent

To exercise any of these rights, email us at info@petactive.shop. We may ask you to verify your identity before we act on your request, and we will respond within one month.

International Data Transfers

Some of our service providers are located outside the United Kingdom and the European Economic Area. Where personal data is transferred internationally, we make sure appropriate safeguards are in place, such as adequacy decisions or standard contractual clauses.

Data Retention

We keep your personal data only for as long as necessary for the purposes described in this policy. Order and transaction records are kept for as long as required by tax and accounting law. Marketing data is kept until you unsubscribe or withdraw your consent.

Data Security

We use appropriate technical and organisational measures to protect your personal data against loss, misuse and unauthorised access. Payments are processed through secure, encrypted connections, and we do not store your full card details.

Children

Our Services are not intended for children under 18, and we do not knowingly collect personal data from children.

Complaints

If you have a concern about how we handle your personal data, please contact us first so we can try to resolve it. You also have the right to lodge a complaint with a supervisory authority: in the United Kingdom, the Information Commissioner's Office (ico.org.uk); in the Netherlands, the Autoriteit Persoonsgegevens (autoriteitpersoonsgegevens.nl).

Contact Information

  • Website: petactive.shop
  • Business Name: J&A Digital
  • Business Address: De Vroomedijk 38, 2497 VJ, Den Haag, Netherlands
  • Email: info@petactive.shop
  • Phone: +44 1271 640018
  • Dutch Chamber of Commerce (KvK): 96525835
  • Dutch VAT Number: NL867647528B01